● the notebook

Notes on search, growth & the odd technical rabbit hole.

Field notes from the day job — technical audits, intent mapping, AI crawlers, and what actually moves rankings. Written by Mohamed Natheem.

Case Study

How I won a Global Search Award for Aramya

A headless Shopify store invisible to Google and five months. How we turned 59 non-branded clicks into 6,883 and won Botpresso a Global Search Award.

24th July 2026

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